Gods , goddesses , queer , and other fabulous creatures are n’t just the stuff of spiritual stories . In the early days of modern advertising , they invaded magazines and billboards too , hock everything from electrical energy to gasoline . Did you know there ’s a god of batteries ?
It makes a destiny of sense . make wanted to link up their merchandise with dependability , sex appeal , and top executive — what better way to commune that than a actual higher ability ? finally , these gods and goddesses were replaced by movie stars and jingles — but it was a entrancing sentence in advert . Here ’s a survival of images that show these other divinity of Consumerism .
This alluring fairy wants you to buy a Rayon d’Or light fixture (1895).
beginning : Jean de Paleologue / Library of Congress
This giant protects your home during air raids. (Hungarian war-time poster from around 1938.)
Source : Endre Hollós / Hospital In The Rock , Budapest
Here, the mighty God of Electricity from 1943.
informant : Paul Malon
This Jinn and Gould Battery has mythical powers (1947).
The Goddess of AL Alarm Systems secures your home with grace.
UNIC automobiles give you the strength of a centaur.
Source : L’Illustration – Noel , 4 Décembre 1926./L’Illustration , 11 Mai 1929 .
God wants Planter’s Dry Roasted Peanuts—so you do too (1979).
A divine beacon in the night (1927).
No demon can harm your Torrilhon tires. (Poster by Leonetto Cappiello.)
These beautiful fairies want you to buy Petrol Stella. (Poster by Henri Boulanger, 1897.)
A mighty angel is at the wheel of your Georges Richard automobile, (Poster by Henri Bellery Defontaines, 1904.)
Another angel works for Pain’s Unrivaled Electric Fireworks & Pyrotechnic Novelties, 1900.
This sublime muse invites you to the Szeged Open-Air Festival (Poster by György Konecsni, 1939.)
Source : Pintér Aukciósház
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