When Apple took its first public adventure into virtual reality , the fellowship take a subject that represented the brilliant , infinite possibilities of this new metier . WHAT ? NO ! Not U2 ! Not again !
think thatU2 iTunes calamity last year ? Apple put the new U2 record nobody wanted on everyone ’s computer and everyone did not see this as a generous endowment . rather , everyone was confused . Why do I have this U2 ? hold back , I did n’t give for this U2 did I ? Bono and Apple both had to rationalize to gazillion upon gazillion of people . ostensibly , nobody learn anything from the debacle because now Apple is using practical realness to cram U2 ’s music down our throats .
AsWired reports , the U2 - themed experience was created to encourage Apple Music in partnership with the VR startup Vrse . The 360 music video was earlier shew to fans on Oculus Rift headdress on a double - decker charabanc outside a U2 show in London last weekend . If you missed that exclusive chance , you’re able to download the Vrse app ( iOS / Android ) right now and watch the thing .
The 360 television opens with an Apple Music logo — just so we ’re totally clean-cut who ponied up the money for all of this . disappearance to the The Edge playing an acoustic guitar off to your right field .
Moments afterward , Bono appears in front of you . Then the residual of the band fills in to your left and behind you . As the video progresses , you ’re enchant all over the humankind to scenes of different multitude singing and act along with the striation . Throughout the euphony video , you may appear around and see unlike clobber .
It ’s actually very well - grow video ( directed by Chris Milk ) , but there ’s a problem . It ’s been at least 15 age since U2 did anything remotely cool , and yet , Apple does n’t seem to get that the last time U2 was relevant was around the time the iPod was unveiled by Steve Jobs . Steve Jobs has been dead four geezerhood , and U2 is about as interesting as Murder She Wrote . Apple seems to think U2 is really the cool , and hold open stray its lot with the aging Irish bikers .
It ’s not that U2 sucks , it ’s that the youths do not get U2 . U2 is memories . In beauteousness , U2 is not strictly bad memory . U2 reminds me of some good records from a time when I was just alive . Some of those swell record book — War and October — were even made soon before my lifetime . Do you know what U2 does n’t make me think of ? The future . U2 is not the future .
Last hebdomad , Apple exemplify a much more reasonable music partnership when it released the video for Drake ’s “ Hotline Bling ” for one weekexclusively through Apple Music . The net was blogging like hell about that .
AppleApple MusicMusicVirtual world
Daily Newsletter
Get the best technical school , science , and civilization news in your inbox daily .
News from the future tense , delivered to your present tense .
Please select your desire newssheet and submit your electronic mail to upgrade your inbox .
You May Also Like
