Photo:Kevin Mazur/WireImage; target
Kevin Mazur/WireImage; target
WhenTarget revealed in Februarythat it’s next designer collaboration would be with legendary fashion designer and philanthropistDiane von Furstenberg, we immediately sent a calendar invite around the office for the collection’s March 23 launch date.
“It’s very happy, it’s very fresh,” DVF, 77, told a room of fashion editors at the early preview ofthe collectionin N.Y.C. on Tuesday. “It screams ‘DVF.’ You can’t absolutely deny what name is behind it.”DVF revealed that while she and the Target team have been discussing a collaboration for years (she’s been a fan of the retailer’sdesigner collectionssince the first one with architect Michael Graves in 1999), it was her granddaughter, DVF co-chairwomanTalita von Furstenberg, 24, who brought the partnership to life.
DVF x Target Collab Dress photo.
“Talita actually led this whole program. It’s really, really cute,” she said at the event. “They went into the archives and they pulled prints and shrank them and made them bigger and changed the colors and created a whole world that goes from the kitchen to the bathroom, then activewear, women’s and children.” (DVF is particularly excited about the shower curtain.)
What do you think Talita has learned from working with you?
DVF x Target Collab Mommy and Me Looks.
And what have you learned from her?
DVF x Target Collab Dishes.
The wrap dress is celebrating its 50th anniversary this year and it’s still the go-to for women during some of their biggest life moments, whether it’s an interview or a date. What makes it the perfect “milestone” piece?
DVF:First of all, the fabric is really soft and really wonderful, and it lasts forever. And then, the trick with my prints is the movement. All the prints have a movement. In nature, any animal, a zebra, a leopard, a fish, or anything in nature, when you see the pattern, it’s always a movement. And when you put a dress that ties to your body and you add this movement, it makes you look good and it makes you feel feline. A woman once said something, which is the perfect thing, she said, “It’s the dress you get a man in and his mother doesn’t mind.”
DVF x Target Collab Shower Curtain.
You created the dress when you were 27. If you could go back in time, what would you tell your 27-year-old self?
DVF:[That] I lived. When I was 27, I wasa single mother with two kids. I had a huge business and I had no idea what I was doing. I was inventing it every day. And so, how I juggled it, I don’t know. And I probably was not the best this and the best that. I was not the best at anything. But somehow I juggled up. And when I look back and I see my family, my children, my grandchildren, I say, “Well, I did a good job.”
DVF x Target Collab Activewear.
How do you define success at this point in your career?
DVF:Success is being true to yourself. You have highs, you have lows, you have this, you have that. But to be true to yourself is freedom.
source: people.com
