Juul is a bad company run by bad people . But , as a former smoker who used one of the company ’s habit-forming mouth golem to get off from Marlboros , I feel obligate to pour one out for the only right thing Juul has ever done : cool mint .
For those not in the know , the nicotine - containing pods that Juul users vape do in a variety of flavors . The macrocosm of those flavor has put a massive regulative target on the fellowship ’s back , especially seeing as the company caught on — oftentimes with assistance from Juul publicizing itself — with kidskin too young to legally buy a vape . star down the barrel of harsh new FDA principle , the companyannouncedThursday that it has halted U.S. sale of its mint - season pods , aka the only good one .
I know this to be objectively unfeigned .
Photo: Scott Olson (Getty)
There are only eight flavors of Juul pod : two tobacco flavors ( classic and Virginia ) , menthol , tidy sum , creme brûlée , mango , fruit potpourri , and cucumber .
Previous reporting by the Washington Postnotedthat an early policy draft from the White House and FDA would banish “ mint and menthol flavor , as well as sweet and fruity ones , and cut off Juul gross revenue by 80 per centum , according to estimate . ” Sure , axing six out of eight products in your billet will do that . But today , an anonymous source speaking toCNBCclaimed that “ mint accounts for about 70 % of Juul ’s U.S. sales . ”
Taking those numbers at face value , menthol , definitive tobacco , and Virginia tobacco account for 30 percent of Juul sale , total . The 10 - percent difference is separate between four incredible shit smack that I suspect only chart that high-pitched because they ’re included in some starter packs . And now Juul , a ship’s company which is in spades in the minty nicotine business andhemorrhaging faculty , has popped a lid on its sales of addictive minty lung juice .
Is it , in some way , an fabulously stupid note for regulator to allow menthol but not wad , a savor meant to mimic a plant from which menthol is derived ? Yeah , kind of ! Though public understanding might be hard to drum up whenaddicting kidsand knowingly sellingcontaminated productsis allegedly part of the business exemplar .
So long , mint Juul seedcase . It ’s a pity you were created and sold solely by a pack of mercenary turds .
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