Gwyneth Paltrow recreates her 1999 Oscars look for new Goop holiday ad.Photo:Frank Trapper/Corbis via Getty;Gotham/FilmMagic
Frank Trapper/Corbis via Getty;Gotham/FilmMagic
Gwyneth Paltrowjust set the scene for the perfect Goop holiday get-together. Who is she inviting? Past versions of herself!
The wellness guru and Goop founder, 51, revisited her most iconic style moments in a new ad touting the brand’s holiday gift guides and it sees 2023 Gwyneth hosting a festive party for all the Gwyneths who came before her, including the one who won her first Academy Award.
In the spot, she rocks what looks like the original gown as well as dazzling jewelry and a slicked-back bun, just as she did over two decades ago.
Gwyneth Paltrow at the 1999 Oscars wearing a Ralph Lauren gown.Evan Agostini/Getty Images
Plus, there are a few outfits in the mix hinting at Paltrow’s personal style, then and now.
Fans gushed over the clever video, with one Instagram user commenting, “This is the only time I’m not mad seeing a Christmas ad in November.”
Another viewer commended Goop’s selection of splurge-worthy items, which range from a $26 RÓEN eyeliner to a high-tech $455 Dr. Dennis Gross face mask. (The $165 Goop-exclusive golden Ladurée macarons also deserve a shoutout.)
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In the beginning, she didn’t know where Goop’s future stood, telling PEOPLE in this week’s issue that“early one people thought we were nuts.”
However, she trusted her entrepreneurial gut and forged ahead. “To me, it’s such a good lesson, just be who you are, stick to your guns, find your resilience, keep going and you can build a brand that’s meaningful if you really mean it.”
Gwyneth Paltrow at the 2023 CFDA Fashion Awards.Dimitrios Kambouris/Getty
Dimitrios Kambouris/Getty
While some of Goop’s ideas have been out of the box — like thatvagina candle that no one will ever stop talking about— Paltrow says she’s proud that her company always stayed true to what it believed in.
“I think we’re really clear about our values and it’s nice to see that they’ve resonated more and more over time,” she told PEOPLE.
And now, she and Goop are on a new journey with the launch ofgood.clean.goop, which brings goop skin care, body care and wellness products to Target and Amazon for under $40.
“The idea for good.clean.goop has been kicking around the goop headquarters for a decade,” Paltrow told PEOPLE. “We originally started with the Goop beauty line, and over time, we just felt more and more passionate about creating clean, efficacious products at a more accessible price and for a broader audience.”
“They call it masstige in the industry,” she added. “I love that word, between mass and prestige. We set out to create this, and it’s been so much fun.”
source: people.com
