Harry Styles.Photo:Harry Styles/ YouTube
Harry Styles/ YouTube
Harry Stylesis expanding his fashion portfolio.
Styles has invested a minority stake in the British fashion brandSteven Stokey-Daley, reportsVogue.
On Thursday, the brand announced theFine Linesinger, 29, will be investing in the company at the S.S. Daley fall 2024 show in Florence, Italy. Stokey-Daley debuted in September 2021 at London Fashion Week.
“It’s been very much organic,” said Stokey-Daley, 27. “One of the really nice things is, Harry approached me and sort of made it apparent that he was a fan of what we’re doing.”
“And of course, I’m very much a fan of his,” added the designer.
“Harry and I have a shared vision for the future of S.S. Daley and we look forward to this new chapter together as we focus on brand longevity and scaling the business into a modern British heritage house,” shared the designer, reportsWWD.
Harry Styles in “Golden” music video.Harry Styles/ YouTube
As a result of the singer’s investment, the designer now has the financial support to “relaunch” the direct-to-consumer website and hire staff, reportsVogue.The investment also allows for the support of a “sustainable and long-term expansion,” reportsHype Beast.
Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories.
Soon after, the stylist reached out to Stokey-Daley and requested the young designer to provide pieces. Stokey-Daley then shared pieces from his graduate collection, which were then used for Styles’ “Golden” music video.
“When it came out, he completely widened the spotlight for me,” said the designer, reportsVogue.“There was a huge acceleration in my orders. And it just escalated from there.”
In the music video, Styles mostly wore a white long-sleeved shirt but also showed off other creative outfits such as a yellow bucket hat with long pants and a light blue suit jacket over a button-down and checkered pants. He also goes shirtless altogether while taking a swim in the water.
Harry Styles in “Golden” music video.Columbia Records
SSD is currently sold at Saks Fifth Avenue, Dover Street Market, Matchesfashion and Bergdorf Goodman, among other retailers.
source: people.com
