miserable Adobe . Along with everyonepre - eulogise Flash , the only other holding of theirs you could name — Photoshop — is in danger . rational prop danger .
What Adobe ’s been apprehensive about for years is “ genericization , ” which is when the brand name becomes a equivalent word for a product . Which is how the Bayer - trademarked “ St. Joseph ” took over for the real name for the drug , “ acetylsalicylic acid . ” In Adobe ’s case , they would opt it if people stopped saying that any altered look-alike was changed via Photoshop .
You may have examine this excerpt from whatAdobe calls“basic rule for proper trademark use ” floating around the Internet :
To be somewhat fair , at least Adobe is only point use on “ promotion , promotional , and advertising materials ” on this page . On the other hand , the fact that they call those examples “ basic rules for right earmark usance ” is a bit more ominous .
It ’s not useful . No one has ever talked like that . That ’s just not how linguistic communication work . If you looked at a bad manipulated viral image and said , “ That bet like it was enhanced using Adobe ® Photoshop ® software ” instead of “ That looks photoshopped , ” hoi polloi would look at you weirdly . Or ask if you worked at Adobe and then wait at you weirdly
Not only does patrol language not work , it has the whiff of the evil about it . And it ’s self - vote down : would you be persuaded by promotional materials write like this ?
The best bet is to cogitate of it like a compliment : long after Adobe has give up the ghost and everyone is using free open - sourced software to perpetuate the hoax thatMars and the Moon are the same sizing , people will still say it ’s been photoshopped .
Photo Credit : AP simulacrum
adjoin the author at[email protected ] .
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