It ’s official : the Nexus Oneis a sales collapse . But it ’s alsothe best Android phoneout there . So what kick in ? turn out , a lot of thing . Here ’s how Google can make things right with theNexus Twolaunch :
https://gizmodo.com/the-nexus-one-is-a-total-sales-flop-5494406
selling : However recognizable Google is as a make , to figure the cutthroat smartphone blank space without a full - on ad blitz was a suicide deputation . There were was publicize on the home Sir Frederick Handley Page — a tenuity , but not a bombilation source — but otherwise the bulk of consumer did n’t know what a Nexus One was , or if they did , why it was better or unlike . Next time out , be unforced to spend some money to make some sales .
Sell It In Stores : By not offering the Nexus One in shopfront , Google ’s asking people to pay them $ 180 for a mathematical product they ’ve never even defy . That ’s a mass of blind trust , specially considering Google had no mobile ironware track record . They ’re also missing a huge sales chance from kinfolk who come in at the end of their declaration looking to elevate . Put the Nexus Two in a position where people can see it , try it , and buy it — and have your retail pardner actively talking them into it — and it ’ll move a wad more unit of measurement .
Improve Customer Support : Google did n’t providedirect customer supportfor the Nexus One until a month after its launching , on the heel ofnumerous complaints . But even that ’s define to order status : Nexus One owners still want to call HTC for hardware keep and T - Mobile for charge bread and butter . That ’s three unlike customer inspection and repair points of reference for customers , which is two too many . If you ’re going to sell a Google speech sound , check that people can turn to Google for help when it does n’t work .
https://gizmodo.com/google-finally-provides-limited-nexus-one-phone-support-5467667
Get a Better Carrier : T - Mobile ’s meshwork is a magnanimous ol’ strugglebear . It ’s in the habit oflosing client , not gaining them . So the job is two - fold : you ’ve got a relatively small mathematical group of T - Mobile customers who could corrupt the Nexus One on contract , and a armed service provider that no one would go out of their way to join . There ’s always the unlocked version , but pay $ 530 for a phone — even a really , really good one — just does n’t make mother wit cave in the other options out there . Put the Nexus Two on Verizon , or even Sprint or AT&T. See how well it does then .
https://gizmodo.com/t-mobile-finally-moving-out-of-deutsche-telekoms-baseme-5464562
There it is , Google : your four - step programme to cellular achiever . The most surprising thing of all might be that you did n’t do any of it in the first place .
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