Photo:coterie.com
coterie.com
WhenKarlie Klossinvested inCoterie, a direct-to-consumer diaper company that’s a favorite among new moms for its products made with cleaner, more sustainable ingredients, in 2023, the self-described “data nerd” did her research.
Kloss and her two sons —Levi Joseph, 2, andElijah Jude, 7 months, who she shares with husband Joshua Kushner — frontCoterie’s new campaign, rooted in normalizing the physical journey of motherhood and championing self-compassion for what the body endures.
“I’m so proud to be a part of a company and a campaign like this,” the Kode with Klossy CEO shares. “Coterie is all about supporting parents and helping you feel slightly less alone. This campaign is all about finding self-compassion and respect for what our bodies go through.”
“I’m seven months out of my second pregnancy, and it’s just surreal what our bodies do, both pre, during, and post. I am so proud to be here and to talk about it.”
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Below, Kloss gets candid with PEOPLE about pregnancy, postpartum expectations and the value behind a “mom tribe.”
Your sons are your costars in this campaign. What’s the secret to wrangling two kids under 3 on set?“Let me tell you — it was chaotic, to say the least. Many, many snack bribes were involved. It’s amazing how far you can go with a bag of Goldfish. But we got through the day — it was fun!”
Did you show them the finished product?“Actually, my husband just texted me a picture of the campaign billboard that just went up in our neighborhood, and I showed it to my son before I got on the call with you. He was like, ‘Who is that?’ It doesn’t make sense to him. His butt in a diaper, a mile high in our neighborhood, it’s such a surreal concept, and it’s so amazing and special to me, to just have this full circle moment with my boys.”
How about the postpartum experience?“I’ve tried to practice more self-compassion. I’m also using my voice alongside Coterie to elevate the conversation around paid leave and why it matters that we support mothers in the postpartum period in all ways — be it the work environment, being supportive with mental health resources, having paid leave policies in place. That was something that I understood in theory, but your perspective evolves when you have children. A stat that I learned is one in four women have to go back to work after two weeks postpartum when in reality, your body has just started to heal. It’s surreal to really think about that.”
What did your return to work look like?“I wouldn’t say I rushed back to it on the modeling side. The first thing I did back after this past pregnancy was I spoke at the Clinton Global Initiative on a panel about reproductive rights. And for me, that was really, really important to stand up for and speak about the work that I’m involved in, and trying to support so many who are doing important work on that front. I was two months postpartum and I was pumping before I went on the panel. Even more than ever, I appreciate just how important this choice is to me. My belief is that an individual should be able to choose when they’re ready for this journey. For me, that was an important moment to show up for.”
We know you can turn a red carpet into your own personal runway - but what’s Karlie’s Mom uniform?“Oh, girl. It’s a wide spectrum! I was just at a conference last week wearing a head-to-toe Gabriela Hearst suit and feeling all chic. And then I am sitting here today in my Adidas sweatpants, and maybe feeling slightly less chic, but just getting as much, if not more, done. We do what we can. I have to say, being able to work remotely is something that I also never appreciated as much as I do now. I’m in my Adidas sweatpants and hoodie because I love to walk or bike my son to school. I’m that mom with the kid’s seat on the back of the bike. I’m biking him to school, and on a conference call, and doing the best I can. But I definitely am enjoying my working mom life — sweatpants some days, ball gowns other days, but making it work.”
source: people.com
