Kendall Jenner for Tommy Hilfiger.Photo:Renell Medrano
Renell Medrano
Kris Jennerknows best!
The Kardashian/Jenner mom is more than thrilled with daughterKendall Jenner’s new gig as the face of Tommy Hilfiger’s Spring 24 campaign.
So was Kendall, Kris says. “She was excited to be asked to join [this] ad,” Kris, 68, told PEOPLE exclusively at the amfAR Palm Beach Gala on March 2 in Florida.
Jenner added, “These ads are so Kendall. She is perfect for this. She is having fun!”
Kendall Jenner and friends for Tommy Hilfiger.Renell Medrano
“Working on Tommy’s Spring 2024 campaign with my friends felt like a fun day out,” Kendall shared in a press release. “These are the people who are always there for me, and I love that we were able to capture our special bond in the campaign images.”
Kris Jenner with Tommy Hilfiger at the amfAR Palm Beach Gala.Ryan Emberley/amfAR/Getty Images for amfAR
Ryan Emberley/amfAR/Getty Images for amfAR
“[Kendall] is like family, and we are excited to welcome her along with her friends who support each other every day,” Tommy Hilfiger said in a press release of the model joining the brand.
“I’ve known Kendall and her family for years and it’s been remarkable to watch her rise through the fashion world. While trends constantly evolve and change, Kendall has this enduring presence and optimistic energy that has kept her at the forefront of the scene for a generation. Collaborating with pop culture icons has always been inspiring to me, and she sets the standard in today’s landscape.”
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Kendall Jenner for Tommy Hilfiger.Renell Medrano
The campaign finds Kendall and her friends under sunny skies in an array of classic American pieces: button-up shirts, polos, blazers and more.
“I love the polo. It’s an iconic sporting silhouette that has become an essential part of the contemporary wardrobe,” Hilfiger said.
“I am so happy to be able to work with Tommy Hilfiger. I find with my personal style I am always returning to the classics. I love that Tommy takes timeless essentials and makes them feel fresh and new. It’s relaxed and comfortable while also contemporary. It feels like the perfect fit,” Kendall added of her new gig and her love of the brand.
source: people.com
